More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. At the same time, there is a substantial increase in the number of American workers who want their employers to support a social cause or issue. The latest study in [...]
The Best P.R.: Self-Publishing
Nothing establishes credibility and provides you with a better launchpad for self-promotion (and extra revenue!) than publishing your own book.
You don’t have to be the greatest writer in the world – you can always hire a ghost-writer, co-author, or editor – as long as you possess specific expertise and/or knowledge that others may find [...]
CONSUMERS CARE – SELLER BEWARE!
Consumers Seek Authenticity In Cause-Related Marketing
Buying from companies who are good corporate citizens matters more than ever to American consumers, according to a new survey, with 83% of Americans saying companies have a responsibility to help support causes. The 2007 Cone Cause Evolution Survey provided plenty of evidence that consumer expectations about corporate citizenship are [...]
