Time and again, studies have shown that focusing on customer
satisfaction is the key to closing sales. It seems elementary, but
you’d be surprised at how many salespeople try to “trick” or bargain
their way to closing sales, using such manipulative tactics as
discounts, coercion, preying on fears, or rote scripts. While these
tactics may provide a boost in the [...]
March 24, 2008
Categories: consumer, marketing . . Author: aynbrand . Comments: Leave a Comment
Just when you were done setting up your blog, branding your MySpace
page, adding your info to LinkedIn, and setting up a Facebook account,
the social net-world moves on to the the next new thing: microblogging.
Microblogging is the fast-food version of online communication, where
you can post your thoughts on the fly with quick and easy SMS or [...]
March 23, 2008
Categories: branding . . Author: aynbrand . Comments: Leave a Comment