More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. At the same time, there is a substantial increase in the number of American workers who want their employers to support a social cause or issue. The latest study in [...]
CONSUMERS CARE – SELLER BEWARE!
Consumers Seek Authenticity In Cause-Related Marketing
Buying from companies who are good corporate citizens matters more than ever to American consumers, according to a new survey, with 83% of Americans saying companies have a responsibility to help support causes. The 2007 Cone Cause Evolution Survey provided plenty of evidence that consumer expectations about corporate citizenship are [...]
