Just when you were done setting up your blog, branding your MySpace page, adding your info to LinkedIn, and setting up a Facebook account, the social net-world moves on to the the next new thing: microblogging. Microblogging is the fast-food version of online communication, where you can post your thoughts on the fly with quick [...]
The 5 Basic Guidelines for Writing for the Web
Like all promotional copy, your web copy needs to be strategically structured and written to grab your audience’s attention and connect with them in ways that build interest, trust, and loyalty, so they’ll respond positively to your message. Whether you are just starting to write for the web, or have been at it for some [...]
STUDY: Business Beware – Customers Care
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. At the same time, there is a substantial increase in the number of American workers who want their employers to support a social cause or issue. The latest study in [...]
The Best P.R.: Self-Publishing
Nothing establishes credibility and provides you with a better launchpad for self-promotion (and extra revenue!) than publishing your own book. You don’t have to be the greatest writer in the world – you can always hire a ghost-writer, co-author, or editor – as long as you possess specific expertise and/or knowledge that others may find [...]
CONSUMERS CARE – SELLER BEWARE!
Consumers Seek Authenticity In Cause-Related Marketing Buying from companies who are good corporate citizens matters more than ever to American consumers, according to a new survey, with 83% of Americans saying companies have a responsibility to help support causes. The 2007 Cone Cause Evolution Survey provided plenty of evidence that consumer expectations about corporate citizenship [...]
Write Your 1-Page Marketing Plan
Is your company’s marketing plan non-existent, ad hoc or outdated? If lack of time, knowledge or money derailed your attempts to develop a marketing plan, you can break the cycle with a simple approach. Write a marketing plan by answering three questions: What are the top three customer-related goals? What is the single most important [...]
