Time and again, studies have shown that focusing on customer satisfaction is the key to closing sales. It seems elementary, but you’d be surprised at how many salespeople try to “trick” or bargain their way to closing sales, using such manipulative tactics as discounts, coercion, preying on fears, or rote scripts. While these tactics may [...]
STUDY: Business Beware – Customers Care
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. At the same time, there is a substantial increase in the number of American workers who want their employers to support a social cause or issue. The latest study in [...]
CONSUMERS CARE – SELLER BEWARE!
Consumers Seek Authenticity In Cause-Related Marketing Buying from companies who are good corporate citizens matters more than ever to American consumers, according to a new survey, with 83% of Americans saying companies have a responsibility to help support causes. The 2007 Cone Cause Evolution Survey provided plenty of evidence that consumer expectations about corporate citizenship [...]
