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		<title>Top Ten Keys to Marketing &amp; Sales Success</title>
		<link>http://aynbrand.wordpress.com/2008/03/24/top-ten-keys-to-marketing-sales-success/</link>
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		<pubDate>Mon, 24 Mar 2008 17:04:20 +0000</pubDate>
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		<description><![CDATA[Time and again, studies have shown that focusing on customer
satisfaction is the key to closing sales. It seems elementary, but
you&#8217;d be surprised at how many salespeople try to &#8220;trick&#8221; or bargain
their way to closing sales, using such manipulative tactics as
discounts, coercion, preying on fears, or rote scripts. While these
tactics may provide a boost in the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aynbrand.wordpress.com&blog=183175&post=32&subd=aynbrand&ref=&feed=1" />]]></description>
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		<title>How to Twitter for Better Business</title>
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		<pubDate>Sun, 23 Mar 2008 22:21:26 +0000</pubDate>
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		<description><![CDATA[Just when you were done setting up your blog, branding your MySpace
page, adding your info to LinkedIn, and setting up a Facebook account,
the social net-world moves on to the the next new thing: microblogging.
Microblogging is the fast-food version of online communication, where
you can post your thoughts on the fly with quick and easy SMS or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aynbrand.wordpress.com&blog=183175&post=31&subd=aynbrand&ref=&feed=1" />]]></description>
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		<title>The 5 Basic Guidelines for Writing for the Web</title>
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		<pubDate>Thu, 06 Sep 2007 12:26:47 +0000</pubDate>
		<dc:creator>aynbrand</dc:creator>
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		<description><![CDATA[Like all promotional copy, your web copy needs to be strategically structured and written to grab your audience&#8217;s attention and connect with them in ways that build interest, trust, and loyalty, so they&#8217;ll respond positively to your message.
Whether you are just starting to write for the web, or have been at it for some time [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aynbrand.wordpress.com&blog=183175&post=21&subd=aynbrand&ref=&feed=1" />]]></description>
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		<title>STUDY: Business Beware &#8211; Customers Care</title>
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		<comments>http://aynbrand.wordpress.com/2007/07/18/study-business-beware-customers-care/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 00:13:16 +0000</pubDate>
		<dc:creator>aynbrand</dc:creator>
				<category><![CDATA[activism]]></category>
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		<description><![CDATA[More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. At the same time, there is a substantial increase in the number of American workers who want their employers to support a social cause or issue. The latest study in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aynbrand.wordpress.com&blog=183175&post=19&subd=aynbrand&ref=&feed=1" />]]></description>
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		<title>The Best P.R.: Self-Publishing</title>
		<link>http://aynbrand.wordpress.com/2007/07/15/the-best-pr-self-publishing/</link>
		<comments>http://aynbrand.wordpress.com/2007/07/15/the-best-pr-self-publishing/#comments</comments>
		<pubDate>Sun, 15 Jul 2007 16:44:56 +0000</pubDate>
		<dc:creator>aynbrand</dc:creator>
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		<description><![CDATA[Nothing establishes credibility and provides you with a better launchpad for self-promotion (and extra revenue!) than publishing your own book. 
You don&#8217;t have to be the greatest writer in the world &#8211; you can always hire a ghost-writer, co-author, or editor &#8211; as long as you possess specific expertise and/or knowledge that others may find [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aynbrand.wordpress.com&blog=183175&post=18&subd=aynbrand&ref=&feed=1" />]]></description>
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		<title>CONSUMERS CARE &#8211; SELLER BEWARE!</title>
		<link>http://aynbrand.wordpress.com/2007/07/10/consumers-care-seller-beware/</link>
		<comments>http://aynbrand.wordpress.com/2007/07/10/consumers-care-seller-beware/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 20:54:06 +0000</pubDate>
		<dc:creator>aynbrand</dc:creator>
				<category><![CDATA[activism]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cause]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[grassroots]]></category>
		<category><![CDATA[marketing]]></category>
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		<guid isPermaLink="false">http://aynbrand.wordpress.com/2007/07/10/consumers-seek-authenticity-in-cause-related-marketing/</guid>
		<description><![CDATA[Consumers Seek Authenticity In Cause-Related Marketing
Buying from companies who are good corporate citizens matters more than ever to American consumers, according to a new survey, with 83% of Americans saying companies have a responsibility to help support causes. The 2007 Cone Cause Evolution Survey provided plenty of evidence that consumer expectations about corporate citizenship are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aynbrand.wordpress.com&blog=183175&post=17&subd=aynbrand&ref=&feed=1" />]]></description>
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